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Shazam and agency Mobext team up to bring more music recognition to ads

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Mobext, one of the world’s the largest mobile agencies, has signed a deal with music recognition app Shazam to bring even more interactive advertising to TV around the world.

The global partnership grew out of several concrete examples of client success with Havas Group agencies. Projects already successfully undertaken include:
• AXA – In order to increase awareness and increase application downloads, AXA pushed a TV campaign onto second screens with Shazam and earned 300 000 downloads of their application.
• CARREFOUR – To reposition TEX as a textile brand in the hearts of today’s consumers, Carrefour extended their TV campaign through Shazam music identification and drove approximately 300 000 interactions: a world record.
• PEUGEOT – With a TV spot, Shazam recognition and a mobile site, Peugeot launched its Peugeot 108 in an innovative way that delivered 145 000 downloads.

Through this association, Mobext will gain priority access to Shazam’s product roadmap as well as sharing and exchanging data for global retargeting and profiling. The two companies will also create specific clusters to deepen the understanding of mobile consumer behavior and access to proprietary music prediction models.

The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over 5 years in France and Europe.

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