Thursday, June 13, 2024

    Sinch completes the acquisition of Pathwire

    Sinch, a global leader in cloud communications for mobile customer engagement, has completed its acquisition of transactional and marketing email company  Pathwire .

    More than 100,000 businesses use Pathwire’s products Mailgun, Mailjet and Email on Acid to engage with their customers. Pathwire’s customer base includes major brands such as Lyft, Kajabi, Microsoft, Iterable, and DHL.

    “Pathwire’s leadership within email enables cost-efficient and high-quality delivery of emails to businesses all over the world. Together, we will be able to offer a best-of-breed product set, across messaging, voice and email, that empowers businesses and developers to craft an unmatched, digital, customer experience,” comments Oscar Werner, CEO of Sinch.

    The acquisition has been financed through a combination of own funds, equity and debt facilities. At closing, Sinch has paid the sellers, which include funds managed by Thoma Bravo and Turn/River Capital, a cash consideration of USD 925 million. Sinch will also issue an aggregate of 51 million new shares in Sinch to the Sellers, which will be issued and delivered in two tranches (in February and May 2022).

    Sinch announced that it had entered into an agreement to acquire Pathwire on September 30, 2021. A webcast and accompanying slide deck, are available in the Reports and Presentation section on

    So far this year, Sinch has acquired German SaaS platform MessengerPeople to extend the conversational commerce functionality of its portfolio, European, Australasian and North American mobile messaging solution provider MessageMedia. It acquired US voice comms business Inteliquent in February.

    The company has also launched APIs to tap into Instagram and WhatsApp for business messaging as it seeks to create a powerhouse of conversational commerce and coporate-to-consumer messaging as a service offering.  Its service has already been taken up by Adobe, which is using Sinch to add conversational messaging channels to its Adobe Experience Cloud.

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