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    Sinch launches enhanced MMS messaging and personalisation for Oracle Responsys, makes Gartner Magic Quadrant  

    Sinch, a global leader in cloud communications for mobile customer engagement has expanded and enhanced rich media MMS messaging within leading marketing cloud Oracle Responsys.

    The Sinch MMS Messaging App powered by Sureshot is available today in the Oracle Marketplace.

    Coupled with Oracle Responsys’ powerful personalization and content management services and powered by, the Sinch MMS App delivers a rich set of capabilities in demand by Oracle customers.  The Sinch MMS Messaging App greatly expands Responsys creative palette adding video, audio, PDF, vCard, extended text payload, and geo-location maps to existing image media support.  Now creative marketers can combine messaging channel’s 90%+ open rate and its 2-3x conversion rate increase generated by richer media formats.

    “We are proud to deliver a significant leap forward in rich messaging capabilities for customer engagements based on feedback from several customers of Oracle Responsys,” says Vikram Khandpur, SVP and GM, at Sinch. “We look forward to creating meaningful engagement for brands and consumers over the course of the new year and beyond.”

    “Sureshot has always focused on innovating the digital experience for the user and expanding the capabilities of marketing clouds, and this latest integration of MMS messaging for Oracle Responsys fully supports that mission,” adds David York, founder and CEO of Sureshot.  “We are thrilled to be partnering with Sinch to expand the power of the Conversations API as we introduce MMS messaging to millions of users in the U.S. and abroad.”

    To experience the Sinch MMS Messaging App, Oracle Responsys customers interested in launching new MMS campaigns in the U.S. can visit the Oracle Marketplace and request the Sinch MMS App.

    Sinch included in 2022 Gartner Magic Quadrant

    Meanwhile,  Sinch  has been recognized in the 2022 Gartner Magic Quadrant for Enterprise Conversational AI Platforms

    “Through CPaaS messaging, Sinch makes it possible for businesses to reach people anywhere on virtually any channel,” says Oscar Werner, CEO of Sinch. “With applications like Chatlayer, we make it easy – with no tech resources needed — to automate their customer communication using AI chatbots and voicebots.

    “Available to our Chatlayer customers are 600-plus direct connections with mobile network operators, leveraging the most popular messaging apps such as WhatsApp, Telegram, and Google Business messages. This ensures businesses can create conversational experiences on any channel they want anywhere in the world.”

    Customers prefer a continuous conversation as they move across channels and different devices. This is a unique opportunity for brands to deliver rich and meaningful conversational experiences. Businesses have seen 30-50% increased conversions, 20-80% cost reduction in customer care, and a 3X increase in NPS scores with these types of capabilities.

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