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Sinch MessageMedia launches new SMS service to improve customer experience

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Business messaging provider Sinch has launched SMS for Zoho Desk, extending Sinch MessageMedia’s industry-leading, two-way SMS capabilities. The move will enable customer service teams to easily manage and quickly address customer inquiries from a centralised platform, cutting down on response times and improving customer satisfaction.

“Customer service teams are integral to the success of a business — no matter the size. They shouldn’t be bogged down by siloed messaging channels, which makes it harder to support customers and frustrating for everyone involved,” says Sean O’Neal, President, SMB, Sinch. “We are proud to add to our robust portfolio of over 85 integrations with SMS for Zoho Desk by Sinch MessageMedia, fulfilling service teams’ need for centralised, real-time conversational messaging and supporting the full customer journey — from marketing and sales, to service and support.”

Customer service interactions can make or break customer relationships or a brand’s reputation, with direct impacts to companies’ bottom lines. Research from Sinch MessageMedia finds that customers are 82% more likely to have a favorable impression of a brand simply by being able to engage in two-way conversations.

SMS for Zoho Desk by Sinch MessageMedia empowers businesses to take their customer support to the next level. Seamless, one-to-one conversational messaging directly within Zoho Desk eliminates the need for support teams to juggle multiple platforms, and instant, automated responses free agents up to focus on more complicated customer queries. The result: reduced strain on staff and faster ticket times.

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