Monday, April 15, 2024

    Smart home payments transaction value to exceed $164bn globally by 2025, driven by voice assistants  

    Alexa, how much are people going to spend using voice assistants and smart home devices? The answer is a whopping $164 billion by 2025, up from an already impressicve $22 billion in 2020, finds a new study from Juniper Research.

    Increasing use of voice assistants such as Alexa, Google Home and even Apple’s HomePod for eCommerce, propelled by rising user and merchant acceptance, will drive a dramatic growth of over 630% in total value over the next five years.

    The report predicts that the use of digital displays will be transformative for voice payments in the home, by allowing users to see products and confirm purchases. To facilitate this, voice assistant vendors must ensure that the checkout process handoff between voice assistants and smart displays is seamless, unlocking more complex and higher-cost purchases.

    Digital wallet ecosystems critical to growth

    The research, Smart Home Payments: Segment Analysis, Use Cases & Market Forecasts 2020-2025, found that using existing digital wallets is crucial to the success of home device-based payments. It recommends that home device manufacturers combine the massive installed base of payment-enabled smart home devices, which will be over 2.7 billion by 2025, with popular digital wallets, such as Google Pay or PayPal, to best access existing digital payments users.

    Research co-author Nick Maynard explains: ‘Smart home device vendors must prioritise payments acceptance by merchants; making the integration of digital wallets a top priority for smart home vendors. This integration will enable smart home vendors to deliver a compelling and familiar user experience, whilst also ensuring the security required for success.’

    Smart, connected TV payments positive

    The research found that connected TV payments will be highly significant; accounting for over 20% of total transaction values in 2025, and supported by strong levels of content purchases.

    However, the opportunities for connected appliance payments will be limited; accounting for under 1% of total smart home payments values in 2025, as they are restricted by the high price of payment-capable appliances and the lack of supporting delivery services.


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