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Social media advertising revenue in the US to pass $50bn in 2021; 85% from mobile ads


Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in the US is projected to pass the $50B mark for the first time in 2021.

Social Media Advertising pertains to all ad revenue generated by social networks such as Facebook, Instagram or LinkedIn. Notably, neither advertising ads within online games nor subscription fees are included in the calculations. As of 2021, the US generated the largest social media ad revenue in the world.

The US is projected to pass the $50B revenue mark from social media ad spend for the first time in 2021 when it is expected to reach an estimated total of $56.18B. Notably, this figure is almost double the next largest social media revenue which was generated by China – $28.75B in 2021.

Ad revenue from 2021 is a 16.7% increase from 2020 when revenue amounted to $48.12B. In the four-year period from 2021-2025, social media ad revenue is projected to grow at a compound annual growth rate (CAGR) of 7.76%, reaching $75.76B by the end of the forecast period.

An overwhelming majority of social media ad revenue is generated from ads on mobile. In 2020, almost 83.85% of total revenue was generated by social media ads on mobile which amounted to $40.35B. In 2021, this figure is expected to rise by 18.22% to $47.71B, giving social media mobile ad revenue an almost 85% share of total revenue.

The US’s social media reach from all platforms combined is projected to reach 280.5M in 2021. Facebook owns the largest user base among platforms in the US with 228.6M users projected for 2021. Business networking platform, LinkedIn, holds the second-largest user base with a projected 187.6M users in 2021. Instagram, which is also owned by Facebook, is the only other platform to breach the 100M mark with a projected 125M users in 2021.

Rex Pascual, editor at TradingPlatforms.com, comments: “The monetization of social media and communication apps is still developing, making its growth potential for the coming years a very positive one. Despite the user base of some platforms nearing max saturation levels in some markets, enhancements in the integration of online shopping and payment solutions will help ensure a lucrative future for social media as the data shows.”

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