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    Social Media Marketing Strategies for eCommerce Websites

    Social media can be a great marketing tool for eCommerce websites but is sometimes underutilised or misused. Getting the most out of social media marketing can really improve the output of your eCommerce and make your company more successful as a result.

    The following article will dive deeper into some top social media marketing strategies, how they work, and how you may utilise them for your eCommerce website.

    Go Live

    Going live on social media platforms can be a great way to engage your audience. On Facebook, you are able to display products during a stream, enabling viewers to purchase from your eCommerce website via screenshots.

    By going live, your eCommerce business has the opportunity to show itself in a new light. Make sure that whoever is the face of your live ad campaign is cut out for the job and is comfortable in front of a camera!

    Increase Followers

    Growing followers across social media is hardly a ground-breaking piece of advice for any business. However, there are other benefits you may not have considered.

    When you reach 10,000 followers on Instagram you’ll be able to add direct links to stories that can take viewers directly to your eCommerce website. In addition, stories can be organised into folders to keep things organised and easily accessible for users.

    Linking Facebook Messenger

    Well over 1 billion people actively use Facebook Messenger making it a potentially great selling channel for eCommerce brands.

    Linking your Facebook Messenger to your eCommerce website will help you show product changes, price updates, and enable straightforward customer support. Customers can purchase directly through Facebook Messenger making it a very convenient process.

    Facebook Ads

    eCommerce ads on Facebook can be very profitable for your brand. Placing ads in viral videos or investing in carousels are both top ways of getting your products in front of thousands or even millions of potential customers.

    Facebook’s dominance in social media eCommerce may be decreasing but this social media platform is still a major player and their ads shouldn’t be overlooked.

    Consider IGTV

    To make considerable waves in the world of eCommerce, IGTV has some very useful features. Brands can take advantage of shoppable posts and showcase items from their store in a single post.

    Look out for other Instagram features that may come along in the near future. This social media platform is increasingly becoming a go-to for shopping and online purchases and as such, can be a great hub for eCommerce companies.

    Snapchat Collection Ads

    ‘Collection ads’ are a 2018 feature introduced by Snapchat that has seen improved engagement for eCommerce companies. It uses visual search to display ads to potentially interested users and takes them directly to those sites with just one tap.

    Snapchat may not be the most obvious form of social media to market on but there are definitely upsides so it is one platform worth exploring especially if your products are very visually appealing.

    Shop the Look with Pinterest

    Pinterest is an often forgotten form of social media that can be absolutely brilliant for marketing. Users browse the app looking for inspiration and as such, it can be a fantastic place to advertise.

    Pinterest has recently introduced purchases on-platform and related ads via ‘Shop the Look Pins’. Related and targeted ads will appear on people’s feeds depending on their searches, potentially putting your brand in front of the user’s eyes. This is great for increasing engagement as only the most interested people will come across your products.

    YoutTube Video Strategy

    Another form of social media that is perhaps disregarded by some when it comes to social media marketing is YouTube. The video-sharing platform is one of the most popular and sees more traffic than Facebook.

    Advertising in related videos and channels is a great way to get in front of your target demographic. In addition, collaborating directly with creators who may promote your brand to their audience can be a top investment.

    Ride the Tik Tok Wave

    Tik Tok is perhaps the newest and trendiest form of social media. Its popularity has continued to grow since its release and as such, it presents a great opportunity for advertisers.

    Jumping on these sorts of platforms early is a great marketing strategy. If you have an eCommerce company, consider utilising Tik Tok and keep your eyes peeled for the next big thing.

    Final Thoughts

    Planning and research are essential to successful social media marketing. Understanding what appeals to users and how to reach them is crucial and often will not come at the first attempt. Many users will need to see your product advertised multiple times before considering any purchase.

    However, once you have found your channel of consumers and understood their needs, social media marketing can be a very effective tool to boost your eCommerce sales.

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