All businesses have started shifting their resources towards setting up digital marketing and it’s time you did the same. It is picking up tremendously due to the various benefits it offers and is going to be the future of marketing.
There are various digital marketing skills that need to be employed in order to integrate them all seamlessly and get the best results.
A smart approach is to learn digital marketing yourself in detail so that you are trained in all elements practically or you can hire a team conducting corporate training in digital marketing that helps you set it up end-to-end.
Nevertheless, this guide is for all those who would like to do it themselves or just gain some knowledge around it first-hand.
Given below are the steps to help you get started with the basics of digital marketing.
1. Create A Website
This may sound very obvious but creating a website is extremely important for every business. It is one of the core essentials in digital marketing. And you don’t just need any normal website. Your website has to be designed carefully to meet the user’s satisfaction and easy navigation.
The design also plays a vital role. There’s no longer the trend of just making a website for the sake of it. A lot of time and effort has to be put into making one. But with certain platforms like WordPress, it has become much easier since you create a website without the need for coding! It also supports thousands of plug-ins that allow you to add different elements to your website hassle-free.
2. Seo-optimize it
The next step is to use SEO best practices to optimize your website. With millions of websites existing today, you need to use SEO to be able to gain higher visibility on search engines and rank in the top results on the first page.
There are 3 sides to SEO: on-page, off-page and technical. To begin with, you should first be using on-page tactics like making use of the right keywords throughout the website and creating user-friendly content. For technical SEO, you need to procure an SSL certificate, decrease your page load time, etc. Off-page is all about acquiring links from third-party websites on search engines.
Once you master SEO, you will start ranking higher on search engines and see increased traffic, all this at no paid effort!
3. Open accounts on social media & build relevant content
However insignificant you might think having a social media presence is, it is very important in today’s day & age. Previously, only those brands went on social media whose target audience consisted of younger generations.
But the pandemic has changed this pattern. People of all ages are present on social media and are learning how to go about it. Hence, you need to start with your social media game and make it a good one. Facebook, Instagram, and Twitter are the most widely-used platforms, you can target these three in the beginning.
Start by creating relevant content on each platform individually. What works on Instagram does not work on Twitter. So make sure you’re using different strategies for each. Your main goal for at least the first few months should be creating content to increase awareness + help users.
4. Set up accounts on Google Ads & Facebook Ads Manager
The fourth step is a crucial one and needs proper planning & skills. Now that you have a running website and social media accounts, you will start experiencing some kind of traffic and clicks on them. So how can you increase your incoming traffic and generate leads?
The answer is by running ads! You can run ads for specific individuals on their social media accounts and Google as well! For that, you need to set up accounts on Google Ads and Facebook Ads Manager respectively.
Both these ads are much more cost-effective and allow niche targeting which is the biggest reason why the marketing field is transforming. You need to add budgets, bid amounts, add creatives, and run campaigns based on your goals.
5. Track & Analyse
A major aspect missing in traditional marketing is the high accuracy of tracking and analyzing data. That is also solved in the digital marketing domain. You can track results as holistically as you wish and as specific as you want to be.
To give you an example, you can find out the kind of searches that happen on Google, the number of impressions & clicks that each of your individual pages on your website gets, etc with the help of Google Search Console.
You can also discover how many people are on your website, which page are they on, how much time did they spend there, as well as track the traffic that’s coming via different channels using Google Analytics.
Digital marketing offers abundant opportunities and this guide just helped you get started with it. Digitalization is the future and automation is the next thing you should be focusing on after you have set up the basic elements of digital marketing.
Email marketing should also be your next focus along with employing a strong ORM department. That’s it from our end.