Jarvis’ The Toddcaster’ Todd and Paul Skeldon kick off the first in a new series of podcasts on Telemedia8.1 taking a look at how TV companies and mobile operators are rethinking how marketing and advertising work, tapping into the new ways in which consumers want to shop and interact – and throwing up some potential new opportunities for telemedia. The boys also discuss how telcos are now going green, rolling out 100% renewable energy networks – and shouting about it. We also find out how mobile holds the key to safer lives post-pandemic.
Links to Stories Covered
UK broadcaster ITV rolls out shoppable TV content as it rethinks advertising strategy
PM Connect powers payments for WeAre8 sustainable ad platform’s UK launch with EE
Vodafone’s European network 100% powered by electricity from renewable sources
Green themes set to dominate telco marketing agenda for rest of year
Smart tech crucial to rebuilding trust in public transport after pandemic
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