Tuesday, June 25, 2024
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    STUDIO8.1 Episode 1: Media and marketing get a shake up; telcos go green and how telemedia is the key to escaping the pandemic

    Jarvis’ The Toddcaster’ Todd and Paul Skeldon kick off the first in a new series of podcasts on Telemedia8.1 taking a look at how TV companies and mobile operators are rethinking how marketing and advertising work, tapping into the new ways in which consumers want to shop and interact – and throwing up some potential new opportunities for telemedia. The boys also discuss how telcos are now going green, rolling out 100% renewable energy networks – and shouting about it. We also find out how mobile holds the key to safer lives post-pandemic.

    Links to Stories Covered

    UK broadcaster ITV rolls out shoppable TV content as it rethinks advertising strategy

    PM Connect powers payments for WeAre8 sustainable ad platform’s UK launch with EE

    Vodafone’s European network 100% powered by electricity from renewable sources

    Green themes set to dominate telco marketing agenda for rest of year

    Smart tech crucial to rebuilding trust in public transport after pandemic

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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