Tuesday, May 21, 2024

    Studio8.1: VODCAST Episode 16

    Flying solo, this week Paul Skeldon takes a look at how 5 billion now use the web worldwide, how the over 50s have become a big, untapped sector in the digital economy and why digital wallets are the future of all payments.

    Stories covered in this Studio8.1 Vodcast:

    The whole world is online… well 63% of them

    There are now more than 5 billion people online globally, up nearly 200 million since this time last year, and figures indicate that 63% of the world’s total population now uses the internet – ecommerce, social are the boomers

    Even the oldies are doing it

    Older generations are increasingly online and are participating more in social media, with a quarter of baby boomers using these channels to find content. Meanwhile, Gen X’s time spent watching online TV has increased at nearly the same levels as Gen Z since 2015.
    The Old-Aged Gamers (OAGs) are also still marching on. Pre-pandemic in Q4 2019, 56% of baby boomers said they play games via any device, a number which has now climbed to 65%. This highlights the potential in the gaming market, particularly as 83% of consumers are still gaming after the peak of the pandemic.

    Digital Wallets explode

    The value of digital wallets transactions will exceed $12trn in 2026, from $7.5trn in 2022. To capitalise on this substantial growth, the research predicts leading digital payment vendors will diversify their payment products to include new solutions, such as buy-now-pay-later and cryptocurrencies

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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