Sunday, April 14, 2024

    Studio8.1 VODCAST: Episode 18

    This week Paul “Hawaii 5-0” Skeldon and Jarvis “Base Tan” Todd take a look at the money MNOs can make from RCS, the continuing rise of DCB, how instant payments are booming and why the UK is to fold the PRS regulator PSA into Ofcom.

    Stories covered in this episode:

    RCS evolving into a key marketing channel
    RCS messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases.

    DCB spend growing – could hit $74bn by 2026
    The value of end-user spend on digital goods using direct carrier billing (DCB) will exceed $74bn by 2026; up from $54bn in 2022. This growth of more than 37% reflects the increasing relevance of carrier billing as an option for digital commerce spend. Direct carrier billing involves users charging payments for digital and physical goods to their mobile phone bill.

    Instant payments market to reach $126 billion by 2032

    The instant payments market is forecasted to grow to $126.4bn by 2032, increasing from $18.3nn in 2021 as more consumers look for easier and faster ways to pay for everything online.

    UK PRS regulator to close
    We’ve come a long long way in PRS, and things are so ‘clean’ that PSA is to fold into Ofcom

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