This week Paul ‘ChatPJS’ Skeldon and Jarvis ‘JaaS’ Todd are joined by Sam Barker from Juniper Research to discuss how superbundling subscription content for consumers could be the next big play for MNOs, while a shake up of how Doctors work in the UK heralds a bright new future for messaging.
Links to stories discussed:
- Subscription economy set to hit $599bn by 2026
The global subscription economy is set to grow by 81% in the next three years, reaching a global market value of $599 billion by 2026. Reflecting the ongoing demand for subscription services in the UK, the number of subscriptions per adult is also forecast to double, rising to 5.2, from 2.6 in 2018.
- How UK Government’s overhaul of GP surgeries’ telephony systems offers a big messaging and telephony opportunity
The UK government has announced it will invest over £240 million in doctors surgeries’ telephone and on-hold messaging systems, catalysing significant new opportunities for Channel resellers
- HORISEN integrates Chat GPT into its Business Messenger platform to enhance SMS, WhatsApp, RCS and more
Award-winning messaging technology product house HORISEN has become one of the first messaging and CPaaS platform providers to integrate ChatGPT in to its Business Messenger, an omnichannel platform for messaging campaigns and customer communication.
- Microsoft enhances native SMS integration for marketing with Infobip tie up
Microsoft has enhanced the functionality of its Dynamics 365 marketing platform with the integration of Infobip’s SMS channels. The move will enable Dynamics 365 users to send and receive text messages for real-time marketing.