Supported Business and its charity subsidiary Supported Giving were approached late in May 2019 to provide donation services for their summer Live Concert series, in mid-June 2019.
A line up of popular acts appeared, kicking off with TOTO, (supported by the Darkness), the Gypsy Kings, then culminating with the appearance of perennial favourite, Sir Tom Jones, at the weekend. The performances ran across four nights, in the impressive Royal Hospital surroundings, despite facing challenging, unseasonal weather conditions.
In the days leading up to the events, Supported Giving advised the RHC Marketing team on best and most appropriate donation solutions that could be used, accessed via mobile ‘phones, with donations fixed at a one off donation of £5.
Supported Giving set up an SMS charity short code and also for the first time, RHC used QR codes to take donations too. This enabled donors to pay by all major credit and debit cards, along with Google Pay and Apple Pay. Donors using both donation mechanics, were encouraged to opt in to make their donations under Gift Aid.
For the QR Code to Donate route, Supported Giving set up the customised landing and payment pages plus confirmation page, which featured a video clip from Colin Thackery, fresh from winning a major TV talent show, the week before.
The Marketing team were encouraged by the resulting level of donations and now plan to incorporate QR codes, along with Text2Donate, where appropriate, around future events they host at the Royal Hospital Chelsea.