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    Telekom Srbija and IPification partner to offer seamless quick registration in Serbia, MeridianBet first to onboard

    Telekom Srbija group, a leading telecom operator in the Balkans, and IPification, a leading global provider of mobile IP address- based identity solutions, have partnered to offer seamless quick registration in the country. Major betting company MeridianBet is the first to onboard this solution and offer it to its users.

    Striving to always improve their customer experience and satisfaction, integrating innovative solutions such as the IPification Quick registration was a logical next step for Telekom Srbija.

    The only provider of mobile IP address-based authentication, phone and user verification, and fraud prevention solutions, IPification enables service providers to take advantage of the powerful telecom infrastructure to offer seamless identity experiences. For Quick registration (mKYC), it leverages the direct connection with telecom operators such as Telekom Srbija to verify the users’ phone numbers and prefill forms via IPification APIs, upon explicit consent from the end user.

    “The service developed with IPification puts at the center what is very important to users in the digital world: simplicity and speed of use with complete security of their data in accordance with all legal norms. Through mts, Telekom Srbija continuously strives to bring mobile service customers the best that new technologies can offer, thus creating added value and improving customer experience,” says Natali Delić, Chief Strategy and Digital Officer (CSO, CDO) and Executive Board Member at Telekom Srbija.

    Having already implemented Quick registration in MeridianBet Montenegro in partnership with the mtel, Telekom Srbija’s subsidiary in the country, MeridianBet is once again the first to integrate this solution for users in Serbia. Devoted to its mission of providing a stellar player experience along with the highest security, MeridianBet has an array of innovations on its roadmap.

    “We’re proud to expand our partnership with Telekom Srbija so that it also includes the IPification mKYC solution for a faster sign-up experience for our large customer base. This project is of great importance to us and we’re excited to hear our users’ reactions,” adds Mlađan Životić, Meridianbet CEO.

    “We’re delighted to integrate our mKYC solution with Telekom Srbija and Meridianbet as the first to deploy it for their users. I’m looking forward to hearing about the results this partnership produces in one of the largest customer bases in Serbia. Team IPification is looking forward to additional service providers doing the same,” concludes Stefan Kostic, IPification CEO.

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