In issue 54:
- BEYOND THE IMPULSE
DCB is already there for impulse purchases – now it needs to move to being used for streaming subscriptions.
- GMAIL GOES DYNAMIC
Gmail is supporting dynamic content – and you really need to get on board.
- FOUR PILLARS
There are four pillars supporting excellent personalised engagement. We report on how to use them all.
- FACEBOOK GOES CRYPTO
Facebook is to introduce its own cryptocurrency –Libra– in 2020. What are the opportunities?
- 3MS: THE FUTURE OF MNOS
Messaging, minutes and megabytes are MNOs’ bread and butter – but they need to rethink that to survive