Tuesday, June 25, 2024
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    Telemedia Magazine – Issue 67

    Telemedia Magazine Issue 66
    Download pdf

    Issue 67 features include:

    Messaging & Engagement Special

    MESSAGING & ENGAGEMENT SPECIAL
    With messaging hot on the telemedia agenda, we join forces with MoreThan160.com to look at the key themes from its recent SMS Forum at World Telemedia Marbella

    The ‘messageverse’ – how messaging, led by SMS, is changing the world
    What Omni-channel messaging can deliver
    What the key trends and hot news in messaging is
    How it all fits together in CPaaS
    We also hear from HORISEN and BSG.

    PAYMENTS
    Open banking: a revolution in telemedia payments?
    Open Banking allows a raft of new ways to pay, most notably direct bank transfers. We look at how it works and whether it may actually be a DCB-killer in some markets.

    Banking as a service
    Alongside open banking we take a look at how it is also creating a raft of Banking as a service providers, who are also starting to do some interesting things in payments

    Payment fraud
    As more people choose to pay – be it with DCB or other payment tools – so the risk of fraud and cyber-crime rises. We take a ride along with the Payment Fraud Cops from Evina to uncover what they are doing to make the world a safer place to pay

    MEDIA & CONTENT
    World cup and metaverse
    The World Cup kicks off on 20 November and its set to be the most digital one yet. We look at how football is getting into the metaverse and what other digital delights are waiting for soccer fans

    Smart sportswear
    With sport getting more digital we take a look at the rise of smart sportswear and where it overlaps with digital interactivity and even esports

    MARKETING AND PROMOTION
    Social media marketing trends
    Social media is becoming the place for marketing and marketing related messaging. We look at what some of the key trends in social media marketing are going to be in 2023 and how that may impact messaging as we know it

    Loyalty as a service
    Customer acquisition and retention in VAS is becoming ever more cut-throat. In such a competitive market, just how do you get consumers to sign up to your service – and how do you make them stay? The answer lies in loyalty… and we show you how to deliver it

    TELECOMS
    Flash calling
    Flash calling has slowly become an interesting alternative to OTP SMS messages. But just where is it going, and will it kill off this lucrative SMS market?

    5G service revenues
    5G is going to underpin the next wave of technological development in telemedia VAS, but how is it making money today and what does that mean for its roll out in the years ahead?

    PLUS:

    • All the latest news, views and opinions from across the global telemedia industry
    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
    Other Issues

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