Thursday, April 18, 2024
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    TELEMEDIA VIEWPOINT AWE 19 – highlights from the show

    AWE 19 – Hear from William Hill, DIMOCO, Prelinker, Online Dating Kings, Mobipium and Opticks about the key issues in affiliate marketing at AWE 19 in Barcelona this week…. Stay tuned to Telemedia Viewpoint to hear the full interviews and more

    Watch the latest Telemedia VIEWPOINT Videos as they appear here

    Read more about AWE

    Read more about what is happening in Affiliate marketing and telemedia in this Editorial fresh from the AWE show… here is a snippet:

    Witness William Hill International being seen at AWE 19 this year. It knows that you cannot ignore affiliate marketing – not just as a way of driving traffic but also as a way of understanding the market.

    On the other side of the coin, all these content types– gaming, gambling, adult, tarot, dating and more – are also generating traction in affiliate networks, especially when combined with a carrier billing element that allows for the creation of instant gratification services, as well as creating opportunities in wider ecommerce – another growth area for affiliate marketing.

    Supplying content and a payment mechanic to initiate instant clicking and paying is proving to also be a boon.

    Combining these two telemedia stalwarts offers quite an interesting package and could, played correctly, give affiliate marketing a boost.

    Read more about affiliate marketing

    There is even more about affiliate marketing and how it is changing in these articles… Here is a taster:

    If we take into account that together with email marketing, affiliate marketing is one of the largest sources of online income, accounting for more than 16% of all e-commerce orders in the USA and Canada, it is quite clear why it is only going to become more relevant in 2019.

    Now, the question is what would be the right course of action for your company, as well as which affiliate marketing trends you should focus on in the business year ahead. Here are the four that you really should be focussed on.

    1. The continuation of influencer marketing growth
    2. The importance of reviews is still on the rise
    3. Avoiding social media is not an option
    4. Mobile phones as the main access point are still on the rise

     

     

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