Friday, April 19, 2024
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    TELEMEDIA VIEWPOINT AWE19 Mobipium outlines emerging markets for affiliate marketing and DCB

    Mobipium‘s Guillermo De Lorenzi talks us through where he sees the emerging markets to be for affiliate marketing and carrier billing offerings

    View other Telemedia VIEWPOINT video interviews here

    Affiliate marketing plays a central role in driving traffic in emerging markets. Similarly, messaging and engagement technologies – from SMS to RCS – can all drive engagement and increase sales.

    Adding carrier billing to messaging is going to be big in 2019/20 as telemedia becomes a bigger part of the wider ecommerce world in established and emerging markets.

    As more and more VAS companies such as those in mobile gaming and dating embrace affiliate marketing to drive traffic and create new revenue streams, there is a growing interest in adding carrier billing to SMS and other push marketing to help instantly monetise interactions.

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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