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Telemedia Viewpoint

TELEMEDIA VIEWPOINT Tackling deep fakes and identity fraud


iProov was set up to help tackle some of the problems with PSMS – but its inventor, Andrew Bud CBE, soon realised it had a much bigger role to play. Here he explains what it is why it is so vital to the next generation of banking, content, media and even government.

Authentication is now as simple as a glance down, protecting your users on any device, anytime, anywhere. iProov’s patented Flashmark technology flashes a sequence of colours illuminating the face and starting our unique, world leading face authentication process.

Applications include onboarding, ID verification, border control, strong customer authentication and access control.


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