Textlocal, one of the UK’s leading SMS platforms, has unveiled the latest mobile marketing methods to incentivise client sales and boost brand loyalty and repeat custom with mobile tickets, vouchers and loyalty cards.
Clients using the system are given the opportunity to create tickets, vouchers and loyalty cards through SMS – allowing a business’ customers to redeem codes through their phones as well as receive targeted messages or reward schemes.
The service development is supported by research which shows that 77% of smartphone users said receiving surprise points or rewards, exclusive content and special messages would have a positive impact on their brand loyalty. In addition, 57% of customers said that their opinion of a business would be more positive if they received coupons and offers on their smartphones.
Mobile tickets allow businesses to manage event entry, monitor attendance or validate any user-specific actions through the use of unique, bar, alpha numeric or QR codes with a once-only or multiple redemptions. The service helps lower the likelihood of fraud and redistribution; whilst mobile vouchers can be used to distribute offers and track uptakes at an individual level which businesses can use to increase footfall in quiet periods through sales incentives.
Tickets can be designed with a company’s own branding, logos and colours; with users also able to add personalisation across all services in order for each ticket, voucher and loyalty card to be uniquely tailored to each recipient.
Offering mobile loyalty and rewards via SMS provides companies with the ability to track and reward multiple actions or purchases, such as extending a discount after multiple visits to encourage repeat custom. Coupled with the convenience of mobile access and integrated SMS communications to update customers on their loyalty progress, it is set to be a popular addition to the platform’s functionality.
By using SMS ticketing, vouchers and loyalty cards, businesses can build brand loyalty by removing the need for customers to download, print and locate paper equivalents, as they can be downloaded to Wallet/Passbook apps for users to access offline. Businesses will also gain insights through reporting of customer actions such as open rates and redemptions; as well as having the ability to update their offers dynamically – all content can be updated with new information and offers without sending a new message.
Jason Palgrave-Jones, Managing Director of Textlocal, comments: “In today’s digital age, brand competition is fierce and nothing is more important than strengthening relationships through customer loyalty. Moving tickets, vouchers and loyalty cards away from paper and plastic to phones not only helps reduce our impact on the planet, but also helps businesses connect with consumers by providing their latest offers in real time, only a single touch away.”