Guardian News & Media has formed a partnership with AOL UK to use AOL’s premium video syndication platform AOL On as a content and publishing partner.
The agreement will see AOL On distributing the Guardian’s original video content, including award-winning documentaries. Combining the Guardian’s video content with syndication across AOL On’s large global publisher network will open the content to new audiences internationally.
AOL On is one of the largest curated video libraries on the Web, with over one million premium videos created by AOL and content partners who represent the most respected brands in media.
The Guardian will have access to this vast library of content, to publish even more engaging video across its global editions. The AOL On network averages more than one billion video views a month* globally across a publisher network that includes AOL sites, third party publishers, mobile applications and 16 major over-the-top platforms.
Graham Moysey, Head of International, AOL said: “AOL is committed to producing premium content that captures the imagination of consumers. Curation and distribution go hand-in-hand with great content and we’re delighted the Guardian has chosen AOL On as a partner to drive even greater audiences to their content.”
Since launching, AOL On has unveiled nearly 50 original series worldwide with Hollywood stars such as Sarah Jessica Parker, James Franco, Jared Leto and Steve Buscemi, as well as garnering two Emmy nominations in 2014. AOL On launched in the UK in March 2014 and currently has two UK Originals in production, Being Mum with Tess Daly and Rochelle Humes, and 30Something with Richard Bacon. AOL also recently announced a partnership with Group M Entertainment (GME) to create a brand new global AOL Originals series.
To find out more about how news media is using new technology, especially in m-payments, check out INMA VP Mark Challinor‘s presentation at mPayments Summit 2015 on 9 June 2015 in London. Sign up here