Monday, May 20, 2024

    Tinder and Netflix are the most monetised UK apps, survey finds

    Tinder and Netflix top the charts for the top apps by revenue in the UK, according to latest insights from app data company App Annie.

    As well as unveiling the most lucrative apps in Europe and Worldwide, App Annie shares the most popular ways publishers monetise their apps: from which methods work best to how monetisation fits into the app strategy. Tackling questions such as ‘should all apps make money?’ to ‘which categories or apps are making the most money?’, including a country by country breakdown.

    • Not every app is a cash cow and that’s OK, if you never intended it to be
    • Regardless of your goal, if you can’t measure it you can’t manage it
    • What are the most popular ways to make money through apps?
    • From freemium, premium to paidmium and in-app advertising: breaking down the jargon

    Top Apps in UK by Revenue (non-gaming, Jan 2017 – Sep 2017)

    1. Tinder
    2. Netflix
    3. Spotify
    4. Google Drive
    5. Sing! Karaoke
    6. Headspace
    7. Badoo
    8. Skype
    9. Deezer


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