Online stores are nothing new, but they’re becoming more and more popular since it costs less to set one up than a physical store. Your online store may be selling great products at amazing prices, but if nobody knows about it, you won’t make any money. You need to get people to visit your website–how do you get them there? Here are some tips to use when promoting your online store.
Make sure that your online store is secure
If you don’t have a secure certificate, then many customers may not purchase from you due to security concerns. A secure certificate shows potential buyers that they are in a safe and trusted environment so it’s always a good idea to have one. You can get them for free using services such as Let’s Encrypt although the only downside is that they have to be renewed periodically. Alternatively, you could pay for certificates from companies such as Comodo which would provide higher levels of security and better customer service should any problems arise. Also, a secure online store makes your business highly compatible with a shopify agency collaboration. As your business starts to grow, there will be more opportunities that will be opened for you.
Dropshipping is an exciting prospect for expansion, and having reliable site security can make it easy for you to establish partnerships with wholesalers and manufacturers.
Use social media
One of the best ways to generate traffic for your online store is by using social media. Platforms such as Twitter and Facebook allow you to share images and links to your products which will direct people back to your website. Make sure that you use high-quality images and catchy headlines in order to grab people’s attention. You can also run competitions and giveaways on social media which will increase engagement and reach a wider audience. You can use social media to get in touch with companies and businesses that sell products relevant to yours; ask them if they would like to exchange links or share each other’s posts on social media. This will only benefit both of your online stores and may even lead to more sales in the future. If you can’t find any relevant pages or sites, simply search for some Facebook groups related to your niche and join in with discussions! You could also comment on popular blogs or news articles that are being shared on social media which will raise awareness of your store at no extra cost.
Create a great email marketing campaign
Email marketing is one of the best ways to keep your customers up-to-date with what’s going on in your online store. It’s also a great way to increase sales as people are more likely to buy something if they’ve been reminded about it. You can create email campaigns using platforms such as MailChimp which are free to use and very easy to set up. Make sure that you personalize your emails and add interesting images in order to make them stand out. You could also offer discounts or free shipping for a limited time in order to encourage people to buy from you.
Write blog posts
Writing blog posts is a great way to improve your website’s SEO and attract new customers. It’s also a great way to show off your products and provide helpful advice to your readers. When writing blog posts, make sure that you include keywords and phrases that are relevant to your niche. You can use tools such as Google AdWords Keyword Planner to find out which keywords are being searched for the most. You should also include links to your online store within your blog posts in order to increase traffic.
Use webmaster tools
If you’re not sure how well your website is performing, then it’s a good idea to use webmaster tools. These tools allow you to see how many people are visiting your website, what pages they’re visiting, and where they’re coming from. You can also use webmaster tools to find out if there are any broken links on your website which could be hindering your SEO. Additionally, you can use Google Analytics to see how many people are visiting your website and what pages they’re spending the most time on. This information can be used to improve your website’s layout and design.
Optimize your website for mobile devices
With an increasing number of people using their smartphones and tablets to browse the internet, it’s important to make sure that your website is optimized for mobile devices. You can do this by using a responsive template or by creating a separate version of your website specifically for mobile devices. If you have a lot of products, then it might be a good idea to create an app for your online store which will allow customers to buy your products from their phones.
By following these simple tips, you can greatly improve your online store’s visibility, traffic, and profitability. Remember to use a variety of methods to promote your store as this will give you the best chance of success. Good luck!