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TradeTracker.com launches Real Attribution – a market first in the affiliate channel

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TradeTracker has launched a marketing & promotion market game-changing attribution technology named Real Attribution. In a market that has been dominated by the “last click” model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients.

With this exclusive technology, advertisers can automatically remunerate multiple publishers and touchpoints per transaction in the affiliate channel. The demand in the market for such product is high and it will satisfy a need that has existed for years. Both publishers and advertisers agree that the last click model has become outdated and doesn’t reflect the true contribution of all partners involved in a buyer’s journey.

With TradeTracker’s completely in-house developed Real Attribution advertisers are now able to reward all publishers fairly for their true added value, boosting conversions in a meaningful way.

Reward all relevant publishers involved

Advertisers can now reward all publishers involved in the customer journey by attributing commission, whether they’re initiating, assisting, or converting. Five robust attribution models and a customisable solution gives advertisers the power to weight the elements that count, to multiply the results achieved in more inspired, more attractive campaigns, and to reward publishers appropriately.

The desire for content

Advertisers are increasingly looking for relevant publishers who create fresh new content and come up with new concepts to boost performance. However, they’re often confronted with payment of fixed fees, CPC or CPM due to their upper-funnel focus. Attribution-enabled campaigns see a huge uplift in activity from these publisher types, resulting in significant performance and revenue increase. Real Attribution creates the ultimate opportunity to bring back the vast number of publishers who’ve parted with affiliate marketing over time, since they were unable to compete for the last-click position. With attribution, it’s possible for publishers to, once again, be rewarded fairly for their promotions and create new concepts and ideas to deliver unseen performance for advertisers.

TradeTracker.com CEO, Paul van Doorn, highlights: “Being able to automatically attribute commission to publishers based on their added value is a revolution in our industry. This changes the way affiliate marketing is practiced and opens doors for the vast majority of publishers currently left unattended. A key outcome of Real Attribution is the ability for publishers to cooperate in achieving the conversion, instead of competing for the last click. Attribution really unlocks the full capacity of the network and delivers truly unrivalled performance. I am sure that Real Attribution will bring a revolution to the affiliate market, as this is the holy grail everyone has been waiting for”.

All media spend – paid on performance

Media houses strive for optimum results per visitor, and for them attribution fulfils their need to continually generate income. Impressions or post-view campaigns can be neatly integrated into commission models, which provides a solution to the pressure that their eCPM is constantly under. It enables these publishers to dedicate media space and inventory for such attractive campaigns. Publishers earn their commissions while advertisers remunerate based on performance – when transactions are completed. This opens-up doors for renewed cooperation with the largest publishers which, until today, have only worked on CPM, CPC or fixed fee commission models.

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