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Golden Goose

TrueMove H and DOCOMO Digital partner to enable carrier billing for Google Play in Thailand 


TrueMove H, recently judged by Frost & Sullivan as one of the best mobile carriers in Asia Pacific, and DOCOMO Digital, a preeminent global mobile commerce enabler have partnered to develop a payments delivery platform for True’s subscribers to buy apps and content in appstores such as Google Play, and directly from OTT Merchants conveniently, quickly and securely as part of their mobile phone bills.

There are close to 50 million internet users in Thailand today, with a whopping 85% of those between the ages of 16 and 64 surveyed by GlobalWebIndex reporting that they already buy products and services online. The overall market for digital content in Thailand is close to US$400 million in sales per year.

DOCOMO Digital’s payments’ platform seamlessly integrates business intelligence, bad debt management, subscription analytics and CRM capabilities into TrueMove H’s infrastructure ,enabling improved visibility of the end users and transaction volumes. The DOCOMO Digital payments platform is purpose built for making mobile commerce seamless, offering end-to-end subscription managementand TrueMove H will be able to bring onboard new digital merchants quickly, so that TrueMove H’s subscribers can consume digital content and services of their choice safely and conveniently as part of their mobile subscriptions.

“We have been at the forefront of digital innovation in Thailand, and this partnership with DOCOMO Digital allows us to bring a wide selection of apps and content to our customers in a way that is consistent with our vision for digital excellence.”, said Mr. Justin Ang, Deputy Group Chief Commercial Officer at True Corporation Plc.

Jonathan Kriegel, CEO at DOCOMO Digital, commented, “We are delighted to be partnering with TrueMove H, a pioneering mobile carrier in South East Asia, to bring carrier billing to TrueMove H’s subscribers keen to access digital apps and content in a secure and simple way. We are confident TrueMove H will leverage our platform to offer even more exciting services to its subscribers, in line with its vision to be the best carrier in the region.”

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