Subscribers of TrueMove H, recently judged by Frost & Sullivan as one of the best mobile carriers in Asia Pacific, can now pay for their Netflix subscriptions conveniently and securely as part of their mobile phone bills, thanks to the payments platform enabled by DOCOMO Digital, leaders in direct carrier billing.
There are over 50 million internet users in Thailand today, with a whopping 85 percent of those between the ages of 16 and 64 surveyed by GlobalWebIndex reporting that they already buy products and services online. The overall market for digital content in Thailand is close to US$400 million in sales per annum.
DOCOMO Digital’s payments’ platform seamlessly integrates business intelligence, bad debt management, subscription analytics and CRM capabilities into TrueMove H’s infrastructure, enabling improved visibility of end users and transaction volumes.
“We have been at the forefront of digital innovation in Thailand, and enabling Netflix subscriptions for our consumers via carrier billing in partnership with DOCOMO Digital is yet another example of our commitment to digital excellence,” said Mr. Justin Ang, Deputy Group Chief Commercial Officer at True Corporation Plc.
Jonathan Kriegel, CEO at DOCOMO Digital, commented, “We are delighted to be partnering with TrueMove H, a pioneering mobile carrier in South East Asia, to bring the most sought after OTT services like Netflix to their subscribers. We are confident TrueMove H will leverage our platform to offer even more exciting services to its subscribers, in line with its vision to be the best carrier in the region in the times to come.”
DOCOMO Digital and TrueMove H have already successfully partnered to bring DCB to Google Play in Thailand, creating a payments delivery platform for True’s subscribers to buy apps and content in appstores such as Google Play, and directly from OTT Merchants conveniently, quickly and securely as part of their mobile phone bills.