txtNation has added a raft of new features to its MytxtNation Insights so that you can get a deeper understanding of what your customers are doing and are going to do.
The new features include:
Churn Rate
Currently available for UK Payforit, this metric is mainly relevant to clients using subscriptions, but can be also used for one-time billing.
Measuring how many users decide to continue paying for a subscription, what is the average length of a mobile billing subscription and the lifetime value of a customer allows you to evaluate the performance of your marketing.
ARPU
Available across all countries with Mobile Billing. Shows the Average Revenue Per User, per market.
Subscribers
Currently available for UK Payforit, this allows you to search for an end user or transaction and get a full payment breakdown over the subscription period.
View attempted billing, total user spend and failed billing to a particular user.
View projected user spend
You can also view a timeline of billing.
These features compliment all the other metrics we recently added.
- Attempted Payments
- Payments Completed
- Errors
- Average Revenue Per User
- Average Spend Per User
- Churn Rate
Login to your account to view: https://my.txtnaton.com/insights
