The number of smartphones in the UK will increase by 13.1 million between the end of 2015 and the end of 2018, according to the latest research from mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK.
The UK-based research analyst firm has launched its first Databook, called Global subscriptions & smartphone forecasts by country (2015-18). The Databook reveals that there were 58.83 million smartphones in the UK at the end of 2015 – equivalent to 74.4% penetration of total mobile connections, and the number is forecast to rise to 71.93 million by the end of 2018.
The mobilesquared Databook forecasts that Apple will continue to grow its presence in the UK with market share increasing from 32.7% end-2015 to 37.7% by end-2018.
“Although the rate of individual mobile subscriptions is slowing, the number of smartphones in the UK market is forecast to grow 22.3% by the end of 2018,” said Gavin Patterson, chief data analyst at mobilesquared. “Apple will continue to take market share from all rival operating systems in the UK.”
Android is expected to lose 3.4 points over the forecast period to end-2018 with 51.9% market share, with Blackberry falling from 1% to 0.3%, and Windows down 0.9 point to 9.6% market share.