PhonepayPlus, the UK’s regulator of telephone premium rate services, is to change its name. The regulator will develop a new name and strapline by working with its stakeholders, the premium rate services industry and staff to gather suggestions in an open process.
The new name will be announced in early summer and implemented later in the year.
The premium rate services market has changed significantly since 2008 when the regulator, formerly ICSTIS, took the name PhonepayPlus. App stores and online payment options like Payforit now allow consumers to charge purchases of digital goods and services to their phone bill and consumers’ behaviour is changing too.
The regulator’s intention is to develop a name and a strapline that makes clear to all the organisation’s purpose, the market it regulates in payments charged to a phone bill, and its goals of supporting a healthy market and promoting good outcomes for consumers.
Jo Prowse, PhonepayPlus Chief Executive, said: “After conversations with industry and others, we have decided to change PhonepayPlus’ name. We want to develop a name that will explain our role more clearly for consumers and stakeholders, and reflect recent changes and innovation in the market that we regulate. “We want to ask suggestions from the industry we regulate, our stakeholders and our staff rather than hiring consultants or diverting resources from our core job of regulating the market and supporting consumers. “The premium rate services industry is lively and creative, and we look forward to a wide range of ideas from them and our stakeholders for a new name that will help us as a regulator to support consumers and a healthy market.”
The changing nature of PPP’s role that has prompted this rethink is explored in depth in our exclusive interview with new PPP chairman David Edmonds that will be published in the next issue of Telemedia magazine – get your copy here.