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Veoo expands in to the Ukraine as SMS opt-in competitions booms

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Veoo continues its global expansion and commitment to local markets with the launch of a presence in the Ukraine, driven by growing demand for competitions and SMS.

Veoo’s presence in the Ukraine now enables clients to easily launch services in what is an extremely lucrative territory by providing a unique complete package, including 24/7 customer care, all local translations, regulatory and compliance support adhering to industry standards, allowing customers to focus on their own ‘in country’ marketing and content campaigns.

Veoo combines the power of mobile technology with industry leading solutions via its cloud-based messaging platform. This platform provides a scalable environment for demand aware SMS applications, messaging traffic and reporting.

Matthew Winters, CEO of Veoo, comments: “This is a very exciting time for the company as we expand into new territories and launch new products and services into the market. With a population of over 42 million the Ukraine is an important country for us to have a presence.

“In particular we have seen a lot of take up in the country for SMS competitions around subscriber content. For example, the user subscribes to a service such as a game or a video and is invited to take part in a competition with the opportunity to win a prize such as an iPhone. Users then provide their mobile number and receive a free message via their phone asking them to send a confirmation keyword which the user sends and then subscribes to the service. The take up for this particular offering has been amazing so far, and if you combine this with the single opt-in policy in the Ukraine, this means conversion rates are exceptionally high, creating significant revenues for our clients. As a result I am sure that with our full service capabilities on the ground we will see other products really take off.”

Veoo delivers a fully managed solution and a wide range of payment services. Veoo has well established carrier relationships in the Ukraine with Kyivstar, Vodafone and Life Cell, along with dedicated country managers, which is what makes this a truly unique offering in the market.

Veoo services in the Ukraine include:

  • A wide range of Mobile Payment services such as premium SMS, short codes, billing voice and video, as well as detailed reporting
  • Mobile Marketing – through Veoo, clients can send SMS and MMS messages to their own customers. Veoo’s mobile marketing services include: bulk SMS, online management, portal, MMS and detailed reporting
  • Mobile Engagement through its platform which provides a scalable environment for demand aware SMS applications, messaging traffic and reporting through a single API integration allowing you launch all Veoo territories with one single connection

An innovator, Veoo is constantly exploring new avenues, products and services. The company has tripled in size and turnover in the last year and is currently in the throes of ambitious plans to maintain this momentum by doubling its revenue in 2016. Veoo recently launched its new mobile wallet solution, which is set to revolutionise the world of mobile marketing, and has hired a number of senior heads in order to take the company forward.

Veoo has offices in the UK, Ireland, Cyprus, Bulgaria, Russia and Hungary as well as the Ukraine. Forthcoming regions include 18 additional countries in Latin America and Asia as well as the establishment of new offices in the US. In total Veoo expects to have a presence in more than 26 countries before the end of 2016.

Winters concludes: “Our service in the Ukraine is quite unique and truly differentiates us from other providers who typically offer the technology platform but can’t compete with our full service solution and our complete customer care and support packages. Additionally we have a great accounting team who have an in-depth understanding of the financial complexities in this country and are there to support, protect and take care of our clients.”

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