Virgin Mobile Saudi Consortium, the Saudi Arabian subsidiary company of Virgin Mobile Middle East & Africa, is now serving over a million customers in Saudi Arabia. The milestone has been achieved in less than one year since the commercial launch of the Mobile Virtual Network Operator (MVNO), making it the mobile telecommunications company with the fastest growth rates across the GCC in 2014 and 2015.
Karim Benkirane, Chief Executive Officer, Virgin Mobile Saudi Arabia, said: “At Virgin Mobile we are working hard to be right at the front of the customer revolution that is sweeping our industry, and make mobile better. Virgin Mobile is the next generation mobile service that is being built by today’s talented young Saudi Arabians, so we are on a great path.”
Virgin Mobile was the first fully-licensed MVNO to market in Saudi Arabia when it launched in October last year, following a landmark decision by the Communications and Information Technology Commission (CITC) to award two MVNO licences in the Kingdom. Reaching one million customers within one year of launch is a demonstration of how successful Virgin Mobile Middle East & Africa has been in Saudi Arabia, and how customers have welcomed the new mobile provider.
Mikkel Vinter, CEO and Founder of Virgin Mobile Middle East & Africa, said: “The CITC showed great vision in bringing more competition to the Saudi Arabian telecommunications market, which benefits consumers and their society as a whole. At Virgin Mobile Middle East & Africa we are proud that we have been able to play a role in making this vision a reality, providing our customers great value and an award winning experience. One million customers is a great achievement by our team in Saudi Arabia, and we are hopeful that the future will bring further growth.”
Virgin Mobile Middle East and Africa is the region’s most successful Mobile Virtual Network Operator, and the only regional group with MVNO operations in five countries across the Middle East and Africa. Virgin Mobile Middle East and Africa plans to further strengthen its market-leading position across the region by launching in more countries, and is targeting a regional customer base of over 10 million subscribers within five years.