Vodafone has launched its new campaign called ‘Let’s talk IoT’, a digital and print campaign for the business community, that aims to make the benefits of the internet-of-things (IoT) easy to understand.
It uses an unexpectedly human approach, aiming to inspire businesses to adopt IoT to help navigate the changes caused by the Covid-19 pandemic and beyond. The campaign will comprise of print advertising and a film featuring actor and comedian Stephen Mangan as the main character personifying IoT connectivity. The campaign will initially run for six weeks.
The film begins in a stylish elevator with a shot of a man leaning against the elevator wall. He is a thoughtful, charismatic and witty character wearing a red suit. He’s seemingly talking to the digital control panel of the elevator – “So you say you need some attention?” The digital control panel then chimes “beep, beep, beep”, as if answering him.
The film then cuts to the character in different business settings showing how every part of a business could benefit from talking to each other, from analogue to digital and new to old, helping them make smarter decisions. From the machines on the factory floor, to the delivery vans out on the road, to the air-conditioning unit. In a unique take, Stephen, as the main character, makes the technology human and relatable to show how IoT can help connect a business to better monitor, control and track its assets and infrastructure. While filmed in the real world, the look and feel of the film is unmistakably Vodafone with its distinctive red identity.
Anne Sheehan, Business Director, Vodafone UK explains: “Our new campaign sets out to educate, inspire and support the business community who are so vital to the UK economy. With this campaign we want to take away complexity, and help businesses see that technology can be simple to deploy, simple to manage, and simple to see the return on investment. Our customers are looking to us for solutions so that they can continue to do business, and be as efficient as possible. We hope this digital campaign sparks imaginations and inspires new ideas for what’s possible with technology.”
Both a 30 second and 15 second version of the film will be used across digital displays and on social channels. In addition, print adverts will run in both technology and national publications.