Wednesday, June 19, 2024
MT2.1100x220
CFM1100x220
DigitalSelect1100x220
MediaXO.1100x220
    DigitalSelect1100x220
    MediaXO.1100x220
    CFM1100x220
    MT2.1100x220

    VODCAST Episode 53

    Jarvis Todd and Paul Skeldon explore the world of commerce media and what that might mean for MNOs generating new revenues and telemedia companies having a new way to market their ware. Sticking with marketing, we also take a look at Robocalling and branded voice calls.

    Stories covered this week:
    EDITORIAL Are super bundling and commerce media the future of MNO and VAS marketing revenues?
    MNOs need new ways to make money. While super bundling is one option, perhaps retail media – selling advertising on their devices, apps and more – is really where telcos and telemedia should be heading?

    Losses to fraudulent robocalls to reach $76bn globally, driven by AI-based voice cloning
    AI-powered voice cloning could see robocall fraud rocket – but initiatives such as STIR/SHAKEN and branded calling could yet combat the rise

     

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
    Related Articles

    Subscribe to our newsletter

    To be updated with all the latest news, offers and special announcements.

    24 Seven 600x500
    MobileArts600x500
    WT51%
    Evina 900x750
    SeriouslyFresh 600x500