According to Statista, roughly 50 percent of internet traffic comes from smartphones and tablets. It seems that people find it more convenient to browse the web on a mobile device. At the same time, there are instances when you do not have access to a computer, and a smartphone is the only way to check your email or access the internet for other matters.
Having said that, online shopping is one of the most popular activities that people do while on their mobile devices. Browsing through products and thinking whether to purchase them or not is quite convenient when you have a device that lets you do that.
More and more businesses are putting effort into optimizing their websites for mobile shoppers. After all, by failing to do so, they risk losing a large number of potential customers.
Let’s take a look at what businesses can do to ensure that their shoppers have a good experience when they are on mobile devices.
Pick a Mobile-Friendly Theme
Right now, most ecommerce platforms offer multiple mobile-friendly themes that simplify the process of optimizing a site for smartphones and tablets. However, it is still recommended to test a website’s theme on as many different mobile devices to confirm that it is functioning properly.
Offer Access to Customer Reviews
When shopping on a smartphone or a tablet, it is easier to miss customer reviews because they are at the bottom of a page or not imported properly. In these cases, you need to seek third-party tools that can eliminate the problem. For example, a Shopify reviews app that seamlessly integrates reviews is a handy tool.
Since most shoppers pay attention to other customer feedback, it is important to ensure that they have access to reviews regardless of the device they are using to shop.
Install Relevant Plugins and Extensions
Thanks to ecommerce solutions, such as extensions and plugins, it is easier to start an online business. However, when it comes to mobile shoppers, you still want to make sure that the extensions and plugins are properly working for them.
Compatibility problems with plugins and extensions on a mobile device will make matters worse, and this is another thing that you need to test thoroughly using various mobile devices if possible.
Optimize Photos and Videos
A high-quality product video or a picture can be the difference-maker between a conversion and a lead that loses interest. If anything, there is a high emphasis on visuals, and product presentation is not an exception.
Mobile shoppers do not have the luxury like those on a computer with a large screen do. If you want to accommodate mobile shopper needs, optimize videos and photos so that they are also clear on smartphones and tablets.
Improve Loading Speed
A poor website loading speed is already a big hindrance, but it becomes even more problematic when on a smartphone or tablet because users rely on a Wi-Fi connection or mobile internet. Unlike an ethernet cable you use for a computer, sometimes, Wi-Fi and mobile internet signals fluctuate and make it difficult to surf the web.
You also need to consider that some mobile shoppers are on their tablets or smartphones while they are traveling, which makes the odds of a poor connection even higher.
A poor loading speed for an online store means bad things. Shoppers are unlikely to bother if they struggle to navigate through a website because it takes too long to load pages. It will not take too long before they give up and switch to a different online store.
In addition to having a mobile-friendly theme and optimization, a business should also invest in a reliable hosting provider that ensures good loading speeds and uptime.
Offer Customer Support
Shopping on a mobile might be a bit tricky due to how customers need to use the website. In some instances, there might also be problems with payment gateways while on mobile. Encountering such and similar issues usually leads to seeking customer support.
Having a rep on social media is beneficial because it is simple to join an SM platform on a mobile device and get in touch with customer support. As an alternative, a live chat on a website for customers that is optimized for mobile devices is also worth considering.
Develop a Mobile App
Despite the fact that developing applications for iOS and Android can be expensive, it should still be the ultimate goal to make shopping more convenient for mobile users.
An app is more intuitive and easier to use. The overall shopping experience on a dedicated app is superior to navigating through a website when you are on a mobile device.