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WEBINAR World Telemedia 2018: Acquisition & Engagement with performance networks

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So you’re in a successful partnership with the right billing provider, promoting a range of premium VAS, content and services that are engaging “connected” consumers – but how can you maximise ROI and ARPU through acquisition and engagement?

Presentation: Making Sustainable Profit with Performance Networks

Presenter: Karen Cuilla~ Global Business Development & PR Director, Kimia

So as more mVAS merchants become increasingly reliant on performance networks to increase conversions and acquire new paying customers across a wide variety of global markets – what key factors will ensure success?

  • Advertising strategies (social, email, display)
  • Implementing the right technology
  • Choosing a performance network partner
  • Optimising traffic / monetising clicks / increasing ARPU
  • Traffic sources – reducing the gap between traffic and offer

Presentation: Monetising Traffic With Smart Links

Presenter: Léon Dijksman~ Sales Director, 12Cas$h

Your sites will attract a variety of traffic “types” – so it’s important to have a marketing strategy that fully optimises this important asset. This presentation will reveal where to find remnant/exit traffic and explain how to send it to a smartlink.
How do they work
How smart are they?
Segmentation & targeted offers
Optimising waste / cheap traffic

Panel discussion

  • Emilie Clauss ~ International Business Development Manager, Digital Virgo
  • Léon Dijksman~ Sales Director, 12 Cas$h
  • Karen Cuilla~ Global Business Development & PR Director, Kimia
  • (Chair) Paul Skeldon ~ Editor in Chief, Telemedia Magazine
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