Friday, June 21, 2024

    WEBINAR World Telemedia 2018: Acquisition & Engagement with performance networks

    So you’re in a successful partnership with the right billing provider, promoting a range of premium VAS, content and services that are engaging “connected” consumers – but how can you maximise ROI and ARPU through acquisition and engagement?

    Presentation: Making Sustainable Profit with Performance Networks

    Presenter: Karen Cuilla~ Global Business Development & PR Director, Kimia

    So as more mVAS merchants become increasingly reliant on performance networks to increase conversions and acquire new paying customers across a wide variety of global markets – what key factors will ensure success?

    • Advertising strategies (social, email, display)
    • Implementing the right technology
    • Choosing a performance network partner
    • Optimising traffic / monetising clicks / increasing ARPU
    • Traffic sources – reducing the gap between traffic and offer

    Presentation: Monetising Traffic With Smart Links

    Presenter: Léon Dijksman~ Sales Director, 12Cas$h

    Your sites will attract a variety of traffic “types” – so it’s important to have a marketing strategy that fully optimises this important asset. This presentation will reveal where to find remnant/exit traffic and explain how to send it to a smartlink.
    How do they work
    How smart are they?
    Segmentation & targeted offers
    Optimising waste / cheap traffic

    Panel discussion

    • Emilie Clauss ~ International Business Development Manager, Digital Virgo
    • Léon Dijksman~ Sales Director, 12 Cas$h
    • Karen Cuilla~ Global Business Development & PR Director, Kimia
    • (Chair) Paul Skeldon ~ Editor in Chief, Telemedia Magazine
    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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