So you’re in a successful partnership with the right billing provider, promoting a range of premium VAS, content and services that are engaging “connected” consumers – but how can you maximise ROI and ARPU?
(Prez) Making Sustainable Profit with Performance Networks
So as more mVAS merchants become increasingly reliant on performance networks to increase conversions and acquire new paying customers across a wide variety of global markets – what key factors will ensure success?
Advertising strategies (social, email, display)
Implementing the right technology
Choosing a performance network partner
Optimising traffic / monetising clicks / increasing ARPU
Traffic sources – reducing the gap between traffic and offer
(Speak) Karen Cuilla~ Global Business Development & PR Director, Kimia
(Prez) Monetising Traffic With Smart Links
Your sites will attract a variety of traffic “types” – so it’s important to have a marketing strategy that fully optimises this important asset. This presentation will reveal where to find remnant/exit traffic and explain how to send it to a smartlink.
How do they work
How smart are they?
Segmentation & targeted offers
Optimising waste / cheap traffic
(Speak) Léon Dijksman~ Sales Director, 12 Cas$h
(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
(Chair) Paul Skeldon ~ Editor in Chief, Telemedia Magazine