Monday, May 27, 2024

    WEBINAR World Telemedia 2018 – Smarter Global Advertising

    As opportunities for mVAS and premium digital content services become more global and advertising becomes more “multi-channel” – losing control can be costly. This session explores how to manage successful advertising campaigns and build strong returns, whilst minimising risk and protecting your brand.
    How the changing regulatory landscape is shaping advertising models
    Diversification of traffic sources & partners
    Evolution of the network/content provider relationship
    Managing publishers & advertising
    Performance analysis & campaign tracking
    Monetizing traffic – Optimizing waste / cheap traffic
    Media buying: Google Adwords, Social Media, Adexchange
    Affiliation and media buying

    Sponsored by MCP Insight

    (Panel) Karen Cuilla ~ Global Business Development & PR Director, Kimia
    (Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
    (Panel) Josep Maria Avila ~ Business Development Manager, Google
    (Panel) Toby Padgham ~ Co-Founder & Director, MCP
    (Chair) Nick Lane, Mobile Insight Analyst, Mobilesquared

    View other Webinars from World Telemedia 2018 >>>

    View the 2019 World Telemedia Spotlight Sessions >>>

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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