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What is SMS Marketing and How Does it Work

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SMS marketing is a very effective method of marketing your business or service. It allows you to send time-sensitive offers and notifications to customers or subscribers. SMS marketing has an astronomical 98% open rate and high rates of conversion.

If you’re interested in learning more about SMS marketing, then this article will tell you what SMS marketing is in greater detail, and how it works:

What Is SMS Marketing?

SMS is an acronym that stands for Short Message Service. Up to 270,000 SMS messages are sent each second. SMS marketing (which is also known as text marketing) is a method by which businesses are able to communicate directly with their customers through text messages.

SMS marketing in its most basic form is used to offer new product information via text to customers. It is also used to nurture and build a loyal customer base. This is done by offering customers promotional codes and discounts, as well as engaging with them.

How Does SMS Marketing Work?

SMS marketing messages are sent from short strings of code, instead of full telephone numbers. This means that they cannot be responded to or called and do not represent an actual telephone number. This means that your customers cannot respond to your messages.

There are two types of SMS marketing messages that you can send. The first is a campaign message, which is sent in bulk to many people at once. They are used to communicate deals, sales, coupons, or promotions. The second is a transactional message. These are one-to-one messages triggered by events like a purchase on your website, or a customer leaving an item in their basket.

Rules of SMS Marketing

There are some rules you must adhere to if you’re going to launch an SMS marketing campaign. To begin with, you must only send messages to people who have opted in to SMS. While SMS marketing does have a high conversion rate, if you’re messaging people who haven’t consented to receive messages, then they’ll block you and find your messages annoying.

You must also be mindful of the times that you send your messages. It’s a bad idea to message people outside of business hours. This is because they may find notifications on their phone at these times annoying. It’s best to avoid messaging people after 6 PM, on religious holidays, and on Sundays.

It’s also important that you include your company’s name in your text messages. This is so that your customers can identify you assuming that your message is junk.

Complementing Your Strategy

It’s important that you use SMS marketing to complement the rest of your digital marketing strategy. You can tie all of your digital marketing strategies together. Email marketing and SMS marketing go hand-in-hand. You can create similar campaigns through both channels. You can use SMS marketing for urgent, time-sensitive messages, while you can use email for more detailed information.

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The Benefits of SMS Marketing

SMS marketing has many benefits. One of the main benefits is that it is cost-effective. Once you’re understanding SMS ROI, you’ll see that with an initial $2,000 investment, SMS marketing can make you $200,000. SMS marketing also allows you to reach a wider demographic, strengthen your customer engagement, and customise your marketing approach.

Why Is SMS Marketing Effective?

  •  Approximately 85% of all adults in the United States own a smartphone. Because of this, SMS marketing is a great way to reach your customers.
  •  Approximately 90% of all text messages are opened within three minutes. This makes SMS marketing a great way to engage with your customers.

SMS marketing is very effective because of how direct it is. You can contact thousands of customers at once with a single message.

Who Does SMS Marketing Benefit?

SMS marketing can benefit many different types of businesses. E-commerce stores probably benefit the most from SMS marketing, because it allows them to notify customers of promotional deals, campaigns, and order/shipping confirmations. Travel companies also benefit from SMS marketing. They are able to notify their customers of flight time updates, flight changes, gate changes, cancellations, urgent weather alerts, and seat changes.

SMS marketing is also used for internal communication. For large businesses or companies, bulk SMS messages can convey important information and notify staff urgently.

Service businesses also benefit from SMS marketing. They are able to notify customers of their appointments and confirm their appointment times with them – doctors surgeries also benefit from SMS marketing for this reason.

Incorporating SMS marketing into your business’s digital marketing campaign is a great idea. There are so many benefits to SMS marketing, that it’s foolish not to give it a go. Thanks for reading.

 

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