Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
Golden Goose
Renew, Refresh

… while mobile gaming revenue in US to hit $20bn in 2021 on penetration of 50% by 2023

0

Mobile games account for the largest share of the US video game market which is projected to cross an important milestone in 2021. According to data presented by Safe Betting Sites USA, revenue from mobile games in the US is projected to amount to $20.5B in 2021.

The mobile gaming segment accounts for the largest share of revenue of the entire US video game industry. In 2020 revenue from mobile games amounted to $18.3B after experiencing a growth of 19.5% in the pandemic stricken year of 2020. In 2021 revenue from mobile games is projected to increase a further 12.1% reaching $20.5B.

From 2021-2025 revenue from mobile games is expected to grow at a Compound Annual Growth Rate (CAGR) of 9.67% adding almost $10B in revenue by the end of the forecast period.

In 2019 there were 136.6M mobile game users in the US which grew by 10.2% in 2020 to 150.5M. A further 5.4M users are projected to be added by the end of 2021. From 2021-2025 mobile game users in the US are projected to grow at a CAGR of 3.85% reaching 181.3M by the end of the forecast period.

The penetration rate of mobile games in the US is the highest in the world at 46.8% in 2021. In comparison, China, the world’s largest gaming market, only had the third-highest penetration rate at 38.8% for the same reporting period. Notably, the penetration rate for mobile games in the US is projected to breach the 50% mark for the first time in 2023.

In terms of age groups, 25-34-year-olds had the largest share of mobile gamers with 32.7%. Age grits 18-24 and 35-44 accounted for a similar share at 23.6% and 23.5%. 13.9% of mobile game users were from the 45-54 age group while a still notable 6.4% belong to the 55-64-year-old age group.

Rex Pascual, eSports editor at Safe Betting Sites USA, comments: “Passing the $20B revenue mark is just the start of a lucrative next few years for the mobile gaming segment in the US. Mobile gaming’s accessibility as evidenced by its significant user base among all age groups, combined with advances in technologies such as cloud gaming will see penetration rates in the US surpass the 50% mark by 2023.”

>>> Don't miss out on the latest news, analysis and key insider views from around the industry via the Telemedia Newsletter. Totally free and published every Thursday - Sign up for your copy TODAY
Share.

Leave A Reply