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… while YouTubing game play videos creates millionaires, although top earners are men

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It’s no secret that many people – men and women – love to play video games and a recent study has shown that not only can it be a pleasurable pastime –if you record your gameplay and upload it to YouTube.

The study by Online.Casino scored the 100 most subscribed gaming channels on YouTube based on channel earnings divided by the number of live videos and their social media earning potential on both Instagram and Twitter. The YouTubers were then ranked according to their combined score across the three platforms, with the winner being the YouTube creator that can earn the most by posting across all three platforms.

The study results revealed that Rubius Z, Auron, and MrBeast Gaming were among the top earners, with Rubius Z taking the top spot.

Thanks to his 17.8 million Instagram followers, Rubius Z is estimated to earn an average of £37.728.47 per sponsored post he shares, £168.030.39 per sponsored tweet he shares with his 21 million Twitter followers, and £6,232.18 in YouTube ad revenue for each video he shares with his 11.9 YouTube subscribers.

Ranking second was Auron. He is estimated to earn an average of £40,525.30 per sponsored post he shares with his 18.8 million Instagram followers, £152,517.63 per sponsored tweet shared with his 19 million Twitter followers, and £10,545.82 from YouTube video ad revenue for each video shared with his 14.5 million YouTube subscribers.

MrBeast Gaming ranks third. This gaming channel with 31.6 million subscribers is estimated to earn £2,426.64 in YouTube ad revenue per video uploaded, £149,269.34 per sponsored tweet shared to his 25,700 Twitter followers, and £192 per sponsored post shared to his 134,000 Twitter followers. It’s important to consider that Mr Beast relies on sponsors from his main channel and brand to make a living, so he has not leveraged this channel to its full potential.

Markiplier ranks fourth. He is estimated to earn £23,884.61 for each sponsored post shared to his Instagram audience of 11.2 million followers, £113,744.05 per sponsored tweet shared to his 13.9 million Twitter followers, and £2,266.91 in ad revenue per video uploaded for his 34.6 million subscriber audience on YouTube. He has leveraged his audience to create a fast-growing apparel line with fellow YouTube gamer Jacksepticeye, called CLOAK.

JuegaGerman ranks fifth. He is estimated to earn £32,990.30 for each sponsored post shared to his Instagram audience of 16.3 followers, £98,950.98 per sponsored tweet shared to his 12.1 million Twitter followers, and £4,073.40 in ad revenue for each video uploaded to his 47.6 million YouTube subscribers.

jacksepticeye ranks sixth. He is estimated to earn £17,112.60 for each sponsored post shared with his 7.9 million followers, £63,673.44 per sponsored tweet to his 7.8 million followers, and £21,691.55 in YouTube ad revenue for each video he uploads to his 29.1 million subscribers. He has leveraged his following to create a fast-growing apparel line with fellow YouTube gamer Markiplier, called CLOAK.

VEGETTA777 ranks seventh. He is estimated to earn £13,574.26 per sponsored Instagram post, £80,317.36 per sponsored tweet to his 10.1 million followers, and £4,093.18 in ad revenue for each YouTube video he uploads for his 33.7 million subscribers on the platform.

Willyrex ranks eighth. He is estimated to earn £18,662.58per sponsored post to his 8.6 million Instagram followers, £71,225.85 for each sponsored tweet he shares with his 8.8 million followers, and £3,198.42 in ad revenue from each YouTube video he uploads for his 17.1 million subscribers.

Fernanfloo ranks ninth. He is estimated to earn £22,293.49 per sponsored post shared with his 10.3 million Instagram followers, £58,533.51 for each sponsored tweet he shares with his audience of 7.2 million Twitter followers, and £6,586.09 for each video he uploads to YouTube for his 45.7 million subscribers.

Finishing off the top 10 is Ninja. He is estimated to earn a premium of £27,047.73 for each sponsored post he shares with his 12.4 million Instagram followers, £54,676.64 for each sponsored tweet shared with his 6.7 million Twitter followers, and £2,818.17 for each video he uploads to YouTube for his 23.7 million subscribers.

Commenting on the findings, a spokesperson from Online.Casino says: “The success of these YouTube gaming channels demonstrates the potential for everyday people to become influencers and turn their passions into profitable careers. It also highlights the power of social media in today’s digital age for creating a career.

“The study also found that the top 10 YouTube gaming channels had a significant social media following as a result of their YouTube success. This large following makes them valuable to advertisers and sponsors, who are willing to pay top dollar to reach their audience.”

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