With Affiliate World Europe (AWE) and Affiliate East taking place in Barcelona next week and New York the week after, affiliate marketing is very much in the forefront of the industries mind. And this year’s World Telemedia show in Marbella 8-10 October will be bringing the two worlds together.
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And what a time to make it happen. 2018 is a pivotal year for affiliate marketing. GDPR, PSD2, a move away from native ads and the rise and rise of ecommerce are all having a massive impact on affiliate marketing – not all of it positive.
How to get the best out of affiliate marketing will be one of the key topics of discussion at World Telemedia Marbella and the debate will be centred around a spotlight session on Tuesday 9 October, focussing on Social, email and display, as well as acquiring and optimising traffic and monetising clicks and ARPU.
Within this, the show will be debating how to deal with GDPR and what opportunities it presents – we are already seeing in the post GDPR world that consumers are happy to let you reach out them and even to share data with you, so long as they get something in return.
Programmatic advertising is also a hot button and how to make it work – a debate we have already started having– is also going to be a key point of conversation at the show.
So get involved: tell us what you think and book your ticket to be at World Telemedia Marbella NOW.