Tuesday, May 21, 2024
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    WORLD TELEMEDIA 23 Exploring the booming MENA market

    The Middle East is seeing a boom in VAS driven by DCB, but there are still plenty of challenges to making the market grow. Naji Bou Habib, founder & CEO of MT2, says that while mass market content and VOD services, games and podcasts are doing great business, there are challenges with acquisition and advertising costs, as well as taking payments – which is why DCB rules the roost.

    Filmed at World Telemedia. – Find more photos videos and content from #wt23 HERE

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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