Don’t miss the final session of World Telemedia 2016 (18-20 October); where we bring the conference to close with an insightful presentation by Michael Braybrook ~ Head of Business Development at mGage – the mobile engagement specialists.
This session was voted “best in class” at the recent FIPP (The Network for Global Media) London event and reveals how to better engage and monetize mobile audiences through frictionless mobile payments – and how this can be specifically be applied in a content rich media environment.
What will you learn?
- People are accessing more content than ever but their eyeballs (and not their wallets) have moved to the smartphone screen.
- It’s estimated that publishers that publishers have lost $30Bn in ad revenue between 2006-2014
- Digital has made content distribution easier than ever. You could offer an monetize what your customers really want
- Subscription only (eg: Netflix)
- Subscription + (eg: sky, amazon instant video)
- PAYG: Now TV
- Charge to Mobile eliminates friction for content providers and consumers making customer acquisition quick and easy.
“As audiences fragment across the mobile landscape, brand-empowered audience engagement and monetisation on mobile remains an elusive ideal for many a content provider – a challenge set to become ever-greater as new mobile channels continue to come on stream. With more than 15 years’ experience in powering mobile messages for over 800 brands worldwide, mGage is a global leader in personalised mobile engagement and monetization”
Says Head of Business Development Michael Braybrook – who goes continues: “In this session I’ll show you how to capitalise on new opportunities presented by mobile, deeply engaging your users and offering frictionless mobile payments to monetise those engagements. You’ll learn how mobile messaging is a simple and effective way to drive mobile engagement, see how a simple 2-click mobile payment solution drives 4 times more paid content conversion rates than credit/debit card and gain insight into how mobile coupons, competitions and location-based messaging can further drive your engagement and monetisation objectives”.
The session also features Telemedia “legend” Clive Goodman – founder of Goodman Associates, one of the industry’s leading “response agencies”. His session focusses on ATL (above the line) direct response media trends in UK and Europe including:
[Search] is Google taking over the world? Now side listings have gone does this mean advertisers have to bid up to be seen on page 1 – perhaps not! Now mobile is absolutely dominant there needs to be a different approach rather than emulating desktop strategies.
TV – Trends away from spot advertising to sponsorship and long-form content as well as strategies to increase response and reduce CPA. The development of technical opportunities such as “SkyAdsmart” and channel responses to the use of MOSAIC etc. (see Channel4 ‘s version].
He’ll also cover opportunities in radio (especially in digital thro platforms like Spotify) and even present case studies on brands like London underground – who have launched some great campaigns this year. Of course press is a challenged in the face of digital – but many feel that mobile / telemedia solutions might just hold the key to a renaissance in the sector and provide some excellent premium content opportunities in the near future.
So what are you waiting for? Get your bags packed early, check out and enjoy the last day of the conference; which kicks off at a very civilized 11:45 and ends at 15:30 – so you have plenty of time to get to the airport and be home for supper!
See http://www.wtevent.co.uk/event-overview/ for full schedule of events