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WORLD TELEMEDIA PRAGUE 2015 Understanding PRS users

By Paul Skeldon on 17 November 2015 Value Added Services, Billing & Payments, Videos, World Telemedia Show, Previous Events

Nick Lane, Chief Research Officer at MobileSquared, outlines what PRS users in the UK do and what it means for the PRS industry as a whole. Is it an industry in decline or are new opportunities there for the taking?

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TELEMEDIA INDUSTRY
[ tel-ee-mee-dee-uh in-duh-stree ]
Definition:
The TELEMEDIA INDUSTRY represents a commercial value chain of suppliers that develop technical, network or payment services in order to enable premium content, service and applications / apps that drive billable network traffic, minutes and messages e.g. premium SMS PSMS and even some instant messaging (IM) applications.