Blis, a pioneer in location data technology, has launched what is believed to be the world’s first location-powered native advertising solution, adding to its suite of display, rich media and video ad formats.
Native ads are content-driven experiences that engage users by matching the look and feel of an app’s user interface. By adding location data, this further enriches the ad experience by taking users’ physical context into audience targeting. Because the ads complement the in-app experience and their physical location, people are more likely to read, click and engage with the content.
“As a leading provider of location technology solutions, we have significantly expanded the Blis platform to meet the demand for native ads.” said Greg Isbister, CEO of Blis. “Our continued innovation in location-based advertising, combined with advanced proprietary machine-learning technology, allows us to deliver a stronger return on investment to our clients across all ad formats.”
Ben Phillips, Global Head of Mobile at MediaCom, commented: “The combination of location data, measurability and creative are at the foundation of our mobile strategy. MediaCom have appointed Blis as a Global Partner to help deliver established, innovative and ground breaking mobile solutions to our brands.”
According to a recent study released by IHS Inc., a leading global source of critical information and insight, by 2020 in-app native advertising revenue will generate almost two-thirds (63.2 percent) of mobile display advertising revenue and will amount to $53.4 billion.
As the popularity of native ads grows, Blis is expanding its market-leading location technology to capture this new market demand. With the addition of these new features, the company can now extend these advanced targeting capabilities to native advertising as well.
The new ad format not only broadens Blis’ reach in to native media inventory, it also enables advertisers to dynamically develop and select creative variants for native ads through the Blis Platform.
